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Thanks to Adwatch, digital marketing will be reformed and trust and transparency resorted, but don’t just take our word for it…
Ad fraud has been an issue in digital advertising for a long long time. There are some good tools and systems that help prevent it, but for many within the advertising ecosystem it doesn’t make sense to look too closely at the problem. Shining a light on the huge amount of fraud upsets the status quo between publisher agency and advertiser.
However, shining a light on Ad Fraud and ensuring that companies that publishers and ad verification companies are no longer able to “mark their own homework” can have a huge impact on the efficiency and effectiveness of ad campaigns. Ultimately removing ad Fraud from an advertisers campaign can save them a huge amount of money and make hitting the objectives easier & cheaper.