News & Press Releases
Volvo Car Spain launches the first campaign certified with Blockchain technology
The action -which comes from the hand of Mindshare, Xaxis and Adwatch- is an example of transparency that has achieved 100% reliability. The digital transformation also lands in the advertising ecosystem and is materialized by the adoption of new disruptive tools The...
Volvo uses ‘blockchain’ technology to certify an advertising campaign
The main campaign for the use of this technology aims to communicate the launch of the XC60 Service+. Juan Carlos Muñoz, head of digital marketing and CRM at Volvo Car Spain , comments in a press release regarding this initiative that "we are really satisfied with the...
Adwatch, Mindshare and Xaxis launch the Volvo Car Spain campaign, the first with Blockchain technology
Adwatch, a pioneer company in Spain in the use of Blockchain technology, has joined Mindshare and Xaxis to launch the new Volvo XC60 Service+ digital advertising campaign. The first certified campaign in the country with this technology and that has achieved 100%...
Volvo Cars launches the first advertising campaign in Spain certified with Blockchain technology
Volvo Cars Spain has launched the first 'online' advertising campaign in the country certified with Blockchain technology, as reported by the communication companies Mindshare and Xaxis together with the Blockchain company Adwatch. Volvo Cars Spain has launched the...
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