Rely on blockchain
By leveraging blockchain technology, advertisers can define rules for each ad individually. We make it happen easy and seamless for you.
Complexity & transparency
Advertisers don’t fully understand who is viewing their content. Viewability is an issue.
Tech & middlemen
The number of players makes
susceptible to adfraud
ROI & effectiveness
Advertiser wants to maximise their investment and enable audience relationships
Ad fraud is expected to cost the industry $44 billion by 2022, up from $19 billion
By leveraging blockchain technology, advertisers can define rules for each ad individually , for instance number of display times, the physical address and what happens each time it is displayed.
The advertiser is able to trace the entire ad’s journey no matter where the ad is being displayed or how many times. This also allows the advertiser to better know who their audience are.
By establishing immutable traceability, advertiser will no longer have to worry about paying fraudulent stats.
For advertisers, the entire process is totally seamless.