Adwatch-UK Leadership Team

For Adwatch, the UK is proving to be a promising market with a growing number of programmatic stakeholders. To continue our growth, we have recently opened an office in London, just across from Victoria Station to take advantage of London’s thriving tech scene.

Adwatch UK is run by a multidisciplinary team with over 75 years of combined experience in the worlds of adtech and martech, as well as 15 years of blockchain expertise, as that is Adwatch’s foundation.

JOSE LUIS CASADO GUTIERREZ

JOSE LUIS CASADO GUTIERREZ

CEO

Jose is a data scientist with over 15 years of experience in the media industry and is passionate about blockchain and blockchain’s potential for advertising.

Taking companies global has been Jose’s signature method for winning new business for companies including Range Media, SPMedia, Mobile Dreams Factory, BeRuby, and Grupo G+.

PRUE BUTTERWORTH

PRUE BUTTERWORTH

CMO

During her 22 years in the world of technology marketing, Prue has worked for start-ups, mid-sized companies, and some of today’s biggest technology companies across areas such as IP, marketing, advertising, and finance.

Previously, Prue served as Product Line Manager, then Global Solutions Marketer at ARM Ltd, Product Marketing Lead at Global Graphics, and at The Access Group, and more recently, Global Commercialization Director at Oracle Data Cloud.

RICHARD PARBOO

RICHARD PARBOO

CRO

A successful team builder with over 15 years of experience in digital marketing, Richard has a strong track record in commercial growth, financial responsibility and team execution.

He has advised clients across all verticals on how to optimise the use of digital advertising technology. Richard’s experience includes managing online advertising revenues for Europe’s best-known digital brands, such as ITV, AOL, and MySpace.

IAN CARRINGTON

IAN CARRINGTON

Strategic Advisor

Formerly named by The Drum as the most influential person in the UK search industry, Ian brings years of experience and a strategic perspective from a very successful career in digital advertising.

Over the course of his 17-year tenure at Google, Ian spent six of those years as the Managing Director of Performance Media Solutions for EMEA. Prior to those roles, Ian was Business Development for search engine pioneer Alta Vista, and a Sales Manager for AOL Time Warner.