Privacy Policy for Residents of European Countries

AdWatch S.L. is committed to protecting the privacy of your collected data. This Privacy Policy describes how we collect, use, and protect your data. We recommend that you read this Privacy Policy carefully to understand how we handle your information.

Information for Residents of European Countries

If you are located in the European Economic Area, the United Kingdom, or Switzerland (the “European Countries”), you have certain rights and protections under applicable law regarding the processing of your collected data as defined by applicable law. Part of the campaign information that AdWatch S.L. processes may constitute identifiable data under these laws.

Role of AdWatch S.L. as Controller or Processor

AdWatch S.L. may act as a “controller” or as a “processor” of your data, depending on the specific context in which we collect or use it.

Controller: When AdWatch S.L. acts as a controller, we determine the purposes and means of the processing of your data.

Processor: When AdWatch S.L. acts as a processor, we process your data on behalf and under the instructions of another party, for example, one of our clients.

Legal Basis for Processing

The legal basis of AdWatch S.L. for processing your data depends on the specific context in which we collect or use it. In general, we rely on the following legal grounds:

Legitimate Interests: We use your data to pursue our legitimate interests, such as operating our platform and business, providing our services to our clients, improving our products and services, detecting fraud, and protecting the security of our systems.

Consent: In some cases, we request your consent to collect and use some of your data. When we rely on consent, you have the right to withdraw it at any time.

Legal Obligation: In some cases, we may have a legal obligation to process such data.

Your Rights

If you are located in one of the European Countries, you have the right to exercise certain data subject rights, such as:

* Access: You have the right to obtain access to your data that we have processed.
* Rectification: You have the right to request that we correct your data if it is inaccurate or incomplete.
* Erasure: You have the right to request that we erase your data in certain cases.
* Restriction of Processing: You have the right to “block” or suppress further use of your data in certain cases.
* Objection to Processing: You have the right to object to the processing of your data in certain cases.
* Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format, and to transmit it to another controller in certain cases.

To exercise any of these rights, you can contact us through the information provided in the “Contact” section.

How We Use the Information We Collect

AdWatch S.L. uses the information collected for the following purposes based on our legitimate interests:

* Campaign Results Analysis: We process campaign data to provide our clients with detailed information about the effectiveness of their advertising campaigns.
* Event Certification on Blockchain: We use blockchain technology to securely and immutably record and verify events related to advertising campaigns.
* Guarantee of Data Quality and Integrity: We evaluate the quality of data to detect and prevent fraudulent activities.
* Report Generation: We process data to provide reports to our clients that help them optimize their campaigns and decision-making.

IAB Europe Transparency & Consent Framework

AdWatch S.L. is committed to transparency and user control over their identifiable data. To this end, we have adhered to the IAB Europe Transparency & Consent Framework (TCF). The TCF is a standardized framework that allows for obtaining consent and managing user privacy preferences in the digital sphere.

Information Collected by Our Clients and Providers

Our clients, our service providers, and the service providers of our clients that use our technology may use their own tags, pixels, cookies, or other similar technologies within their ads and on certain digital properties. Except as otherwise provided in this Privacy Policy, we are not responsible for the use of such tracking technologies by our clients, providers, and/or our clients’ providers, nor for their privacy practices.


AdWatch S.L. never stores information for longer than necessary. Platform data is generally deleted within 1 to 30 days, depending on the type of data and its purpose. Some data may be retained for a longer period for specific purposes, such as fraud detection or compliance with legal requirements. When we no longer need the information we collect, it is deleted securely.

Changes to this Policy

Please review this page for changes. We may change this Privacy Policy at any time. If we make changes that, in our sole discretion, are material, those changes will not apply to the information collected before the effective date of the change.

Contact, Questions, or Complaints

If you have any questions or concerns about how we process your collected data, you can contact our Data Protection Officer at the following email address: gdpr @ theadwatch .com.