Analytics skewed by bots can hide what real customers are doing, making it impossible for businesses to target genuine audiences.

Last year @Netacea surveyed 440 businesses across the #travel, #entertainment, #eCommerce, #financialservices and #telecoms sectors in the US and the UK.

It found that click fraud or Ad fraud, affected 73% of businesses and cost an average of 4% loss in revenue.

Read the shocking analysis below.
https://lnkd.in/gzN2jTGG

#Adwatchcertified #adfraud #clickfraud #adtech #bots #digitaladvertising