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Volvo Car Spain launches the first campaign certified with Blockchain technology

by Marketing | Jan 7, 2020 | Adwatch News

The action -which comes from the hand of Mindshare, Xaxis and Adwatch- is an example of transparency that has achieved 100% reliability. The digital transformation also lands in the advertising ecosystem and is materialized by the adoption of new disruptive tools The...

Volvo uses ‘blockchain’ technology to certify an advertising campaign

by Marketing | Jan 3, 2020 | Adwatch News

The main campaign for the use of this technology aims to communicate the launch of the XC60 Service+. Juan Carlos Muñoz, head of digital marketing and CRM at Volvo Car Spain , comments in a press release regarding this initiative that “we are really satisfied...

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