by Prue Butterworth | Feb 18, 2022 | Blog
The Adwatch vision is to secure the entire programmatic advertising supply chain with a unified set of data that’s been verified, that’s secured by blockchain, and that’s free of discrepancies. Adwatch Partners We partner with adtech vendors , agencies, ad networks,...
by Prue Butterworth | Feb 16, 2022 | Blog
Introduction to Blockchain In today’s programmatic advertising ecosystem, companies rely on third-party intermediaries(called ad exchanges) to connect advertisers and publishers—but this connection comes at a cost. These middlemen charge fees for their service, which...
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