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Yes, we get ad fraud is a huge problem. We just don’t care

by Marketing | Jun 9, 2022 | Industry News

“This just might be the world’s greatest collective action problem, which is when rational, self-interested decisions of individuals make the circumstances of the group worse, and vice versa.”  

AD FRAUD: How do you know you are not in the affected 73%?

by Marketing | Jun 4, 2022 | Industry News

Analytics skewed by bots can hide what real customers are doing, making it impossible for businesses to target genuine audiences. Last year @Netacea surveyed 440 businesses across the #travel, #entertainment, #eCommerce, #financialservices and #telecoms sectors in the...

Google Removed Over 3 Billion Ads, 5.6 Million Advertiser Accounts in 2021

by Marketing | Jun 1, 2022 | Industry News

Google’s ongoing efforts to crack down on #advertising violations have to date resulted in almost three and a half billion ads being restricted, almost six billion ads suspended, and the suspension of almost six billion advertiser accounts. Try to imagine what...

After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot

by Marketing | Jun 14, 2021 | Industry News

 

New Ad Fraud Scheme On Connected TV Devices That’s Costing Advertisers Millions

by Marketing | Mar 4, 2021 | Industry News

 

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  • AD FRAUD: How do you know you are not in the affected 73%?
  • Google Removed Over 3 Billion Ads, 5.6 Million Advertiser Accounts in 2021

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