Adwatch, Mindshare and Xaxis launch the Volvo Car Spain campaign, the first with Blockchain technology

Adwatch, a pioneer company in Spain in the use of Blockchain technology, has joined Mindshare and Xaxis to launch the new Volvo XC60 Service+ digital advertising campaign. The first certified campaign in the country with this technology and that has achieved 100% reliability. 

Volvo Car Spain has turned its digital launch campaign for the XC60 Service+ into the first to apply Blockchain verification technology in the Spanish market, one of the most disruptive at the moment. Juan Carlos Muñoz CRM of Volvo Car Spain, assures that with this pilot campaign…

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