We are thrilled to welcome Mondelēz, to our rapidly growing list of ADWATCHed brands
Mondelēz International, Inc. (NASDAQ: MDLZ), one of the world’s largest snacks companies, empowering people to snack right in over 150 countries, has joined our list of test advertisers via our trusted collaboration partner Havas Group Colombia.
The snack giant has a track record of holding itself accountable across the board. They recently published their 2021 Snacking Made Right Report, demonstrating progress against their short- and long-term #ESG (Environmental, Social and Governance) goals. Their efforts and transparency gained Mondelēz Independent validation via CDP with a triple ‘B’ score for highlighting their environmental management performance on climate change, forests and water security.
By testing Adwatch, they further grow and evidence their commitment to remain effective in running a TrustParent organisation, by fighting issues like brand safety and ad fraud.
Furthermore, by using the Adwatch, #blockchain and #AI platform both Mondelēz and Havas benefit from market-leading insights around #adfraud, #brandsafety, ad experience, traffic quality, ad formatting and data access.
We look forward to being part of the continued success of both organisations. Additionally, we encourage other global brands to test Adwatch today.