Global martech specialist Lancelot Media London has launched Adwatch UK, a tool that uses Blockchain to certify advertising campaigns and protect ad budgets. Spanish Adtech company AdWatch employs Blockchain technology to address the gaps which currently exist in ad data processing and integrity checks. This week the product goes into restricted release in the UK. Lancelot will deploy the tool to analyse and secure all client digital campaigns, from origin to destination. The firm will work with a selected number of UK based media agencies dedicated to the elimination of ad fraud, before AdWatch UK goes to general release early next year. AdWatch’s launch case and success story was for the Volvo XC90 model in 2019 in collaboration with the Mindshare and Xaxis teams to build a bespoke and innovative approach to drive sales..

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• https://www.seoraksantimes.com/adwatch-uk-launched-by-lancelot-media-london/
• https://lancelotmedialondon.com/adwatch-is-proud-to-be-partnering-with-lancelot-media-london-to-expand-globally/
• https://business.express/lancelot-media-london-launches-adwatch-uk-using-blockchain-to-certify-advertising-campaigns-and-protect-ad-budgets/
• https://business.express/lancelot-media-london-launches-adwatch-uk-using-blockchain-to-certify-advertising-campaigns-and-protect-ad-budgets/