• The action -which comes from the hand of Mindshare, Xaxis and Adwatch- is an example of transparency that has achieved 100% reliability.

• The digital transformation also lands in the advertising ecosystem and is materialized by the adoption of new disruptive tools

The transparency of the online advertising ecosystem is a demand from advertisers to agencies and media to guarantee the security of their campaigns. Adwatch , a pioneer company in Spain in the use of Blockchain, a disruptive technology of the moment, joins Mindshare and Xaxis for the Volvo XC60 Service+ launch campaign. This is the first certified digital advertising campaign that guarantees its traceability and immutability.

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