The main campaign for the use of this technology aims to communicate the launch of the XC60 Service+. Juan Carlos Muñoz, head of digital marketing and CRM at Volvo Car Spain , comments in a press release regarding this initiative that “we are really satisfied with the solution that our media ‘partner’ has provided us, since it eliminates discrepancies of measurement that we find between some sources. With this pilot campaign, we are checking how we can know the complete path of each ad, since each of the impressions served is certified individually. This translates into a guarantee for the advertiser and a value contribution to the ecosystem as a whole”.
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