News & Press Releases
We are finalists of Alhambra Venture 2022
Proud to announce that we are finalists of Alhambra Venture 2022 and we are looking forward to presenting to the panel on July 12 and 13. Over the two days, we will be on hand to answer any questions about #adfraud #campaignanalytics #campaignstrategy...
Adwatch welcomes IPG & Unilever
We are so proud to welcome Unilever as yet another world-class brand to our community of international Adwatch-protected brands. Unilever, one of the most successful multinational companies, with products available in around 190 countries worldwide has joined the list...
Adwatch welcomes Mondelēz & Havas Group
We are thrilled to welcome Mondelēz, to our rapidly growing list of ADWATCHed brands Mondelēz International, Inc. (NASDAQ: MDLZ), one of the world's largest snacks companies, empowering people to snack right in over 150 countries, has joined our list of test...
UK Office Now Open
Following our well-received announcement of the launch of Adwatch UK late last year, we are now proud to announce that the UK office is open for business! Our UK Country Lead Richard Parboo (ex ITV, MySpace, AOL) will be leading the expansion from London supported by...
Global martech specialist Lancelot Media London has launched Adwatch UK
Global martech specialist Lancelot Media London has launched Adwatch UK, a tool that uses Blockchain to certify advertising campaigns and protect ad budgets. Spanish Adtech company AdWatch employs Blockchain technology to address the gaps which currently exist in ad...
Adwatch Goes From Strength to Strength
During a recent conversation with genial Adwatch C.E.O. José Luis Casado, Paul Laurence Sweeney was fascinated to learn of the the inspiring journey from inception as an elite Spanish startup two years ago through its market launch and exciting news with regard to...
Yes, we get ad fraud is a huge problem. We just don’t care
“This just might be the world’s greatest collective action problem, which is when rational, self-interested decisions of individuals make the circumstances of the group worse, and vice versa.”
AD FRAUD: How do you know you are not in the affected 73%?
Analytics skewed by bots can hide what real customers are doing, making it impossible for businesses to target genuine audiences. Last year @Netacea surveyed 440 businesses across the #travel, #entertainment, #eCommerce, #financialservices and #telecoms sectors in the...
Google Removed Over 3 Billion Ads, 5.6 Million Advertiser Accounts in 2021
Google's ongoing efforts to crack down on #advertising violations have to date resulted in almost three and a half billion ads being restricted, almost six billion ads suspended, and the suspension of almost six billion advertiser accounts. Try to imagine what the...
After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot
New Ad Fraud Scheme On Connected TV Devices That’s Costing Advertisers Millions
Our Values
TrustParency - Simplicity - Win-Win Focus Adwatch values shape the way we work with our clients and each other. They reflect the core elements of our culture that we strive to maintain no matter how fast we grow. TrustParency We ensure that information is shared...
Why we do what we do
The Adwatch vision is to secure the entire programmatic advertising supply chain with a unified set of data that’s been verified, that’s secured by blockchain, and that’s free of discrepancies. Adwatch Partners We partner with adtech vendors , agencies, ad networks,...
The Potential of Blockchain in Adtech and Programmatic – for advertisers
Introduction to Blockchain In today’s programmatic advertising ecosystem, companies rely on third-party intermediaries(called ad exchanges) to connect advertisers and publishers—but this connection comes at a cost. These middlemen charge fees for their service, which...
Digital advertising will never be the same
It is a great pleasure to provide you with a dossier of information on Adwatch. We will be hearing much more about this unique company in the near future and it is most interesting to note the singularity of the solution offered for the digital certification of...